in my defence

(1) 20x More Ceramides Than the Market Standard
- Research shows that for ceramides to meaningfully support skin barrier repair, their concentration in a formula needs to be between 0.8% and 2%. Yet, most products on the market fall far short, offering only 0.015% to 0.05% through diluted lipid blends. IMD sets a new benchmark by delivering a potent 1% pure ceramides concentration. That’s 20 times higher than the industry average, ensuring your skin receives the full benefit of this powerhouse ingredient.

(2) Formulated to Mimic Your Skin Barrier
- Ceramides alone are not enough. For true barrier repair, they must be combined with cholesterol and fatty acids in a precise balance. Unfortunately, many formulations either use ceramides in isolation or mix lipids in incorrect ratios that can hinder repair. IMD is crafted using the ideal 3:1:1 molar ratio of ceramides, fatty acids, and cholesterol—also known as the Golden Ratio. This is the same ratio in which these lipids naturally occur in healthy skin. Research shows that this specific combination enhances ceramide penetration and significantly accelerates barrier recovery.

(3) Lightweight, Fast-Absorbing, and Suitable for All Skin Types
- Ceramides are notoriously difficult to work with. They are expensive, thick, waxy, and often unstable in formulations. As a result, many products compromise on concentration to achieve a better texture or reduce cost. IMD breaks this mould. Using patented dispersion technology, we’ve created a high-performance formula that delivers pure ceramides in an optimal concentration without sacrificing elegance. The result is a lightweight, fast-absorbing texture that feels luxurious on the skin and works beautifully across all skin types, including sensitive and compromised skin.

Yes! IMD can be safely and suitably combined with every single active ingredient. It’s in fact recommended to use IMD with other active ingredients to proactively protect your skin barrier against any damage or irritation.

IMD contains a very small amount of fragrance (only 0.03 ml), which is free from alcohol and known allergens. It is carefully formulated to be non-sensitising and non-irritating, even for sensitive skin.Fragrance has been added solely to mask the naturally unpleasant scent of pure ceramides, which are present in high concentrations in this formulation. This small amount helps create a more pleasant and refined sensory experience during use.We believe in responsible formulation. The fragrance used in IMD is well within safe and approved limits, ensuring it enhances the user experience without compromising skin health.

Yes, IMD is safe to use during both pregnancy and breastfeeding. It does not contain any ingredients known to increase cellular turnover, such as retinol, which are typically advised against during these periods.All ingredients in IMD are included at clinically recommended levels, making the formulation both safe and effective for use on the skin throughout pregnancy and beyond.

- Ceramides, along with other essential barrier lipids such as cholesterol and fatty acids, play a key role in supporting post-acne recovery and skin repair. Once an acne pustule has burst and the contents have been expelled, what remains is an inflamed, open wound.
- At this stage, rapid healing is crucial to minimise the risk of scarring and pigmentation. Supporting your skin’s natural healing process involves reducing transepidermal water loss and maintaining a well-nourished, hydrated environment. This allows your skin’s natural oils and lipids to seal the wound and trigger repair mechanisms.
- IMD’s lipid-rich formula helps to reinforce the skin barrier, prevent moisture loss, and create the optimal conditions for healing. In addition, it contains 40% Purslane Extract, Allantoin, and Panthenol, which are powerful anti-inflammatory and skin-repairing ingredients that help to calm irritation and accelerate recovery.

The more effectively you can retain moisture and nourish the skin, the faster your acne wounds will heal, leading to reduced pigmentation and less visible scarring.

Yes, absolutely. IMD has been specifically formulated with oily and acne-prone skin in mind. It is extremely lightweight, non-greasy, non-comedogenic, and fast-absorbing, making it ideal for those who are prone to breakouts or congestion.

- The formula contains 40% Purslane Extract, a powerful ingredient known not only for its hydrating and cooling properties but also for its ability to calm inflammation commonly associated with active acne.
- IMD has a thin, easily spreadable texture that layers beautifully. If you have oily or acne-prone skin, we recommend starting with just 1 to 1.5 pumps. You can always layer more as needed. Even a single pump provides long-lasting hydration, leaving your skin feeling nourished, plump and supple throughout the day.

Important note: If your skin is prone to congestion or breakouts, avoid layering heavy sunscreens or multiple ceramide-based products on top of IMD. If you do choose to use both Hustle and IMD, be sure to follow our usage guidelines carefully.To prevent pore congestion, it’s essential to thoroughly cleanse your skin at night. We recommend using good grease or any effective oil-based cleanser to ensure your pores are properly cleared and your skin remains balanced.

Yes, IMD is an excellent companion for dry skin. Dry skin typically produces less sebum and has a lower concentration of natural lipids, which means the skin barrier is often weakened. Without these protective lipids acting as a sealant, water evaporates more easily from the skin’s surface, a process known as transepidermal water loss, leading to dehydration, tightness and flakiness.IMD contains 1% pure ceramides, which is 20 times higher than the industry standard, alongside cholesterol and four essential fatty acids. Together, these ingredients help replenish the lipids your skin lacks, reinforcing the skin barrier and restoring its natural protective layer.

In the short term, you can expect your skin to feel noticeably softer, more hydrated and well-nourished. With consistent use, IMD helps your skin barrier become more resilient, improving its natural ability to retain moisture and maintain long-lasting hydration.If you have dry skin, we recommend starting with 2 pumps and layering more if needed.Important note: IMD is extremely lightweight and absorbs quickly into the skin. Many of our customers with dry skin have found it especially effective during the winter months, thanks to the rich nourishment it provides. However, if you prefer moisturisers with a heavier, richer feel on the skin, IMD may not be the best fit for your preferences. We hope this helps you make an informed choice.

Yes, IMD is a fantastic choice for combination skin, as it addresses the needs of both dry and oily areas in one balanced formulation.

- Dry areas often lack sebum and essential lipids, resulting in a weakened skin barrier. Without these protective lipids, the skin loses moisture more rapidly through transepidermal water loss, leaving it feeling tight, dehydrated and flaky. IMD helps to replenish this lipid deficit with 1% pure ceramides (20 times higher than the industry standard), along with cholesterol and four essential fatty acids. These ingredients work together to reinforce your skin barrier and restore vital hydration.
- At the same time, IMD is formulated to suit oily or acne-prone areas. It is ultra-lightweight, non-greasy, non-comedogenic and fast-absorbing. The formula includes 40% Purslane Extract, which not only hydrates and soothes the skin but also helps calm inflammation linked to active acne. Its fluid texture spreads easily and can be layered to suit your skin’s needs.
- If you have combination skin, we recommend starting with 1.5 to 2 pumps and building up if needed. Even a small amount is enough to leave your skin feeling nourished, plump and comfortable all day.

Yes, IMD is an excellent option for sensitive skin. It contains a carefully selected blend of calming and anti-inflammatory ingredients, including 40% Purslane Extract, 0.5% Bisabolol, Allantoin, Panthenol, Turmeric Root Extract and Moringa Seed Oil. Together, these ingredients help to soothe irritation, reduce redness and relieve itchiness.If you have sensitive skin, we recommend starting with 1 to 1.5 pumps to see how your skin responds before adjusting the amount.

Upon application, many users notice an immediate calming and cooling effect, which can be especially helpful when the skin feels inflamed or reactive.

Important note: If your skin is particularly sensitive or allergy-prone, we strongly recommend performing a patch test on the jawline and leaving it on overnight before introducing the product into your routine.