Reasons for your skin to love Hustle
Reasons for your skin to love
Why Hustle is internet's
favourite multitasking serum
60% Birch Sap Juice
Birch Sap is a skin barrier soothing and hydrating tree sap. Packed with 17 amino acids, antioxidants, enzymes, minerals, and proteins it fortifies and strengthens the skin barrier.
A multi-functional skincare superstar, it smooths fine lines, fades dark spots and strengthens the skin barrier.
Hustle has been formulated with three derivatives of Vitamin C with powerful antioxidant properties. Vitamin C helps fade hyperpigmentation, boost collagen production and increase skin elasticity.
A powerful humectant that can hold 1,000 times its weight in water, it increases skin's moisture content and prevents water loss.
A humectant more powerful than HA, PGA can hold 5000 times its weight in water! It also has mild occlusive properties which helps seal all the moisture in the skin.
Galactomyces Ferment Filtrate
Clinically proven to strengthen the skin’s moisture barrier, they are also a big reserve of antioxidants and anti-inflammatory substances.
Bifida Ferment Lysate
A prebiotic that is believed to bring down pH of the skin to maintain healthy microflora of the skin.
A precursor to Vitamin B, it stabilises the skin's barrier function, reduces itching, redness and irritation and suppresses inflammation.
A much stronger antioxidant than even Vitamin E and Vitamin C, resveratrol also inhibits the growth of acne-causing bacteria, tackles acne inflammation and post-acne scarring by reducing redness, calming the skin and lightening dark spots.
Naturally available in our skin, Vitamin E is a potent antioxidant that protects the skin from free-radicals and helps keep our skin firm and supple.
Hustle is formulated with a patented peptide blend of Matrixyl 3000 (of Palmitoyl Tripeptide-1 and Palmitoyl Tetrapeptide-7) that works to restore and maintain the skin’s youthful appearance by signalling cells to produce more collagen. Numerous studies have proven that these two peptides together show great anti-wrinkle properties
A soothing and skin-restoring agent, it has proven anti-wrinkle benefits due to its ability to energise skin’s surface to make it look smoother and younger.
A complexion-brightening antioxidant, Arbutin works by directly inhibiting the activity of the enzymes that are central to the production of melanin.
An excellent moisturiser, it acts as an emollient, surface occlusive and also reduces trans-epidermal water loss.
How to use?
After cleansing, dispense a couple of pumps and spread the serum evenly all over your face and neck. It can be used on a slightly damp face and / or a dry face.
We recommend that you start using Hustle in your PM routine with 1 pump for the first 1 week. Thereafter, you may start using 1.5-2 pumps (as necessary) up to two times in a day.
One bottle, Many uses
10% Micro Ferment Extracts strengthen the skin’s microbiome and protect it from external pathogens, reducing acne breakouts. Additionally, a powerful blend of nourishing and wound-healing ingredients - 1% Panthenol, 5% Niacinamide, 1% Resveratrol and 60% Birch Sap Juice - help heal active acne and reduce inflammation.
A powerful blend of antioxidants – 60% Birch Sap, Resveratrol, Vitamin C, and Vitamin E – protect your skin against free radical damage and oxidative stress.
Packed with humectants like Polyglutamic Acid, Hyaluronic Acid Glycerin and Panthenol, it instantly plumps skin and gives it an intense burst of hydration. A cocktail of botanical oils (rich in essential fatty acids) and Squalane round off this formulation for a complete nourishment.
The patented peptide blend Matrixyl 3000 (of Palmitoyl Tripeptide-1 and Palmitoyl Tetrapeptide-7) works along with Adenosine and Niacinamide to repair the fine lines and restore your skin’s lost elasticity.
The powerful combination of 5% Niacinamide, Vitamin C and Arbutin, give your skin a slow brightening and toning effect by fading hyperpigmentation and dark spots.
The combination of 60% Birch Sap Juice, a skin barrier soothing and hydrating tree sap packed with 17 amino acids, antioxidants, enzymes, minerals, and proteins, and 5% Niacinamide, fortifies and strengthens the skin barrier.
This microemulsion formulation triples up as your hydrating toner, essence, and serum into one. It contains over 60% Birch Sap juice, which replaces water as the base solvent, over 11 active ingredients in effective and gentle doses, and over 10% micro ferment extracts that hustle together to give your skin everything it needs in one bottle.
10% Micro Ferment extracts (Galactomyces Ferment Filtrate and
Bifida Ferment Lysate) enhance the skin’s chemical microbiome and protect it from
external pathogens, thus reducing acne breakouts.
A powerful blend of antioxidants – Birch Sap (over 60%), encapsulated Resveratrol, Vitamin C (three different derivatives), and Vitamin E, – work together to protect your skin against free radical damage and oxidative stress. Your greatest preemptive ally in anti-aging!
The patented peptide blend Matrixyl 3000 (of Palmitoyl Tripeptide-1 and Palmitoyl Tetrapeptide-7) works along with Adenosine to repair the fine lines and your skin’s lost elasticity. Niacinamide (5%) regulates the sebum production, minimizes the appearance of pores, and also strengthens the skin barrier.
Polyglutamic Acid (PGA) is a powerful cousin of Hyaluronic Acid and proven to hold 5000 times its weight in water (five times more than Hyaluronic Acid). Hustle contains a 2% solution of PGA and HA that work together to give your skin the intense burst of hydration it needs. Combined with soothing Panthenol (1%) it’s like a warm nourishing hug for your skin. A cocktail of botanical oils (rich in essential fatty acids) and Squalane round off this formulation for a complete nourishment.
Niacinamide (5%), combined with three derivatives of Vitamin C, and the powerful Arbutin work together to give your skin the slow brightening and toning effect by fading any hyperpigmentation and sun spots.
Can this be used in addition to my existing Vitamin C serum?
Yes, it can be used with another Vitamin C serum for extra protection for your skin, but we would suggest to do a patch test by layering the 2 serums for a few days to make sure your skin does not react to an excessive dose of Vitamin C.
Can I use this in addition to another Niacinamide serum?
Ideally no. Niacinamide works optimally between a percentage of 2-5%. Our skin does not require more than 5% Niacinamide. A heavier dosage till 10% is tolerated by some people, but not all. If you combine this with another Niacinamide product make sure that the overall percentage does not exceed 10%, or it might result in skin flushing and irritation. In all scenarios, always do a patch test to make sure your skin can tolerate it.
What is the pH of Hustle?
Hustle is pH balanced at a skin friendly pH of 5.1-5.5. This ensures that you can safely use Hustle every day without altering your skin’s natural pH, and thus without damaging the acid mantle of your skin barrier.
Is Hustle enough or do I need to combine this with anything?
Hustle was designed to work as a standalone product to suffice all our skin’s needs in one bottle. It took us a long time to ensure such a potent formulation is stable and effective, but it was worth the wait. You can use Hustle and completely forget about using anything else. Let Hustle hustle for your skin overtime, while you go live your best stress-free life.
Should we use a moisturizer after applying Hustle?
While we do recommend to use a moisturizer + sunscreen after using Hustle, it really comes down to your skin and personal preferences. Oily skin types may feel like it’s enough and they don’t need a moisturizer and can directly follow up with a sunscreen, whereas dry skin types may feel the need for added moisture with the help of a moisturizer.
Does Hustle contain fragrance?
Masking fragrance is used in Hustle to balance out the smell of the ferment ingredients. Hustle contains alcohol-free and allergen free fragrance that is non-sensitizing on the skin. Hustle contains 0.02 ml of fragrance (i.e. 0.07% of the total formulation). The concentration of fragrance used in Hustle is extremely minimal, only to provide a better sensorial experience for all users.
Hustle is packaged in an opaque double walled cylinder bottle with an airless pump technology, that protects the active ingredients from degradation by limiting their exposure to oxygen and light.
Note from our founder
Formulating Hustle was an ambitious project. We started out to solve a single pain point – cluttered daily routines with multiple single ingredient serums layered on top of each other. Multiple product routines were not only time consuming, unsustainable, increased spending, but also confusing for consumers to know which active ingredients can be safely paired with other active ingredients. For the on-the-go busy roles we play in our lives, skincare should not be confusing and stress inducing. We wanted our first product to address this pain point.
During our product development cycle, we got multiple insights from our cosmetic chemists on how we can formulate this ambitious product. Why ambitious you ask? Ambitious because it is not easy to combine over 11 different active ingredients with varying stabilities, consistencies, phases, and pH requirements in one single product, and still keep intact the integrity and efficacy of every ingredient. We have used different delivery mechanisms, and done rigorous Stability Testing, and went through more than 15 iterations to finally arrive on Hustle, as it stands today. It took us 16 months of R&D and testing to get this product ready, and we hope this can help simplify your skincare routines in some way.