Skip to product information
1 of 4

Serum

hustle

hustle

Size
Regular price ₹ 3200.00
Regular price Sale price ₹ 3200.00
Sale Sold out
*(inclusive of all taxes)

Hustle is the answer to all your confusion around layering active ingredients. Formulated with over 11 active ingredients, it’s a one-bottle solution for all your skincare woes – acne, dehydration, premature ageing, pigmentation and wrinkles. The well-rounded selection of the active ingredients in Hustle, gives your skin a 360-degree treatment in just 1 step! You don’t need multiple active ingredient serums in your routine anymore! What. A. Relief. Phew!


If you're a Hustle loyalist and wondering what's new, here's everything that has changed:

  • The bottle packaging has been updated with a sleeker pump, that dispenses without any hassle. While the bottle is still airless, the pump can be opened to see how much product is left in the bottle, removing all the guesswork for determining when it’s time to restock :)
  • The texture has been enhanced slightly for a more cosmetically elegant user experience. It feels smoother and softer to apply, with possibly a lesser tacky after-feel.
  • Arbutin has been replaced with Hexapeptide-2, a brightening peptide that fights dark spots & hyperpigmentation.

Everything else is exactly the same, so expect the same end results from hustle that you’ve always loved!


International orders may be subject to an additional customs duty depending on the the laws of the destination country. 

What to expect

  • Eliminates skincare confusion and declutters routine
  • Packed with antioxidants, it prevents premature skin ageing caused by free radical damage
  • Hydrates and plumps skin instantly (perfect base for makeup)
  • Brightens skin and fades dark spots
  • Reduces fine lines and wrinkles 

Vegan and Cruelty Free

Pregnancy Safe

Made in South Korea

Botanical Scent

View full details
hustle

Hyaluronic Acid

A powerful humectant that can hold 1,000 times its weight in water, it increases skin's moisture content and prevents water loss. 

hustle

Polyglutamic Acid 

A humectant more powerful than HA, PGA can hold 5000 times its weight in water! It also has mild occlusive properties which helps seal all the moisture in the skin.

hustle

Panthenol

A precursor to Vitamin B, it stabilises the skin's barrier function, reduces itching, redness and irritation and suppresses inflammation.

hustle

Squalane

An excellent moisturiser, it acts as an emollient, surface occlusive and also reduces trans-epidermal water loss.

hustle

5% Niacinamide

A multi-functional skincare superstar, it smooths fine lines, fades dark spots and strengthens the skin barrier.

hustle

Vitamin C

Hustle has been formulated with three derivatives of Vitamin C with powerful antioxidant properties. Vitamin C helps fade hyperpigmentation, boost collagen production and increase skin elasticity.

hustle

Hexapeptide-2

A brightening peptide that fights darks spots and hyperpigmentation and evens out the skin tone.

hustle

60% Birch Sap Juice

Birch Sap is a skin barrier soothing and hydrating tree sap. Packed with 17 amino acids, antioxidants, enzymes, minerals, and proteins it fortifies and strengthens the skin barrier.

hustle

5% Galactomyces Ferment Filtrate 

Clinically proven to strengthen the skin’s moisture barrier, they are also a big reserve of antioxidants and anti-inflammatory substances.

hustle

5% Bifida Ferment Lysate

A prebiotic that is believed to bring down pH of the skin to maintain healthy microflora of the skin.

hustle

1% Resveratrol 

A much stronger antioxidant than Vitamin E & Vitamin C, it inhibits acne-causing bacteria, tackles inflammation and post-acne scarring by reducing redness, calming the skin and lightening dark spots.

hustle

Vitamin E

Naturally available in our skin, Vitamin E is a potent antioxidant that protects the skin from free-radicals and helps keep our skin firm and supple.

hustle

Peptides

Two peptides - Palmitoyl Tripeptide-1 and Palmitoyl Tetrapeptide-7 - restore the skin’s youthful appearance by promoting collagen production and reducing wrinkles.

hustle

Adenosine

A soothing and skin-restoring agent, it has proven anti-wrinkle benefits due to its ability to energise skin’s surface to make it look smoother and younger.

Full Ingredient List
X

Water, Betula Platyphylla Japonica Juice, Glycerin, Propanediol, Niacinamide, Galactomyces Ferment Filtrate, Bifida Ferment Lysate, 1,2-Hexanediol, Isononyl Isononanoate, Ascorbyl Glucoside, Panthenol, Ascorbyl Tetraisopalmitate, 3-O-Ethyl Ascorbic Acid, Resveratrol, Tocopherol, Hydrolyzed Hyaluronic Acid, Polyglutamic Acid, Tromethamine, Glycolipids, Polyglyceryl-10 Oleate, Hydroxyethylcellulose, Butylene Glycol, Hexapeptide-2, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Xanthan Gum, Polyacrylate Crosspolymer-6, Ethylhexylglycerin, Adenosine, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Tris(Tetramethylhydroxypiperidinol) Citrate, Sodium Nitrate, t-Butyl Alcohol, Glyoxal Squalane, Simmondsia Chinensis (Jojoba) Seed Oil, Oenothera Biennis (Evening Primrose) Oil, Vitis Vinifera (Grape) Seed Oil, Rosa Canina Fruit Oil, Ricinus Communis (Castor) Seed Oil, Carbomer, Sodium Lactate, Polysorbate 20, Alcohol, Disodium EDTA, Fragrance

It very much can! The combination of various actives in Hustle makes it very conducive for healing any painful active acne bumps on the skin. Spot treating these bumps with Hustle has shown results within 3-4 uses with reduction in bump size. While Hustle is not a replacement for your dermat prescribed acne medications, it's a great product to have around to treat the occasional pimples that come unannounced.


Furthermore, the ingredients in Hustle like Niacinamide along with Peptides, Adenosine, and Ferment Extracts all help in healing the post acne wound, which is key in minimising any scarring or pigmentation that is left behind by the acne.

Hyperpigmentation is combated best when different ingredients are combined together in lower concentrations than using 1 single ingredient in a high concentration, thereby also reducing chances of skin irritation.


Hustle works great in evening out your skin tone and giving an overall brightening and radiant effect to the skin. This effect is achieved by combining targeted actives like Niacinamide, Vitamin C and Hexapeptide-2 in Hustle, which work together to beautifully combat pigmentation on the skin.


Please note that these results will take minimum 6-12 weeks to show, and also hyperpigmentation results are very subjective and therefore, vary from person to person, depending on the degree of pigmentation already on the skin.

Yes! Hustle contains Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7 and Adenosine, three superbly healing ingredients that help generate more collagen and thereby, retain a more youthful looking skin by decreasing the appearance of wrinkles, enhancing skin texture, and improving skin suppleness.

Hustle is a dream for dry & dehydrated skin! Here's why:

  • It contains over 60% Birch Sap Juice, an intensely hydrating and barrier fortifying ingredient.
  • It also has a 2% solution of Hyaluronic Acid (HA) and Polyglutamic Acid (PGA), 1% Panthenol and 5% Glycerin, which gives the skin an instant plump and bouncy experience.
  • Hustle contains a cocktail of botanical oils (evening primrose oil, grape seed oil, castor oil and rosehip oil) that are rich in essential fatty acids along with Squalane, which helps to lock in moisture and ease dry patches.
  • 5% Niacinamide in Hustle helps restore the skin barrier function by increasing the natural production of ceramides.
  • With 10% ferment extracts, Hustle can help rebalance the health of a damaged skin barrier. A healed skin barrier would help reduce Trans-Epidermal Water Loss resulting in a well moisturised skin surface and thus, no recurrent flaky and tight skin.
  • Hustle is truly everything you need for your dry & dehydrated skin in one bottle!

    Absolutely yes! Here's why Hustle works for oily and acne-prone skin:
  • Hustle contains 5% Niacinamide which helps in regulating the sebum production in your skin. Controlled sebum production reduces clogged pores and thus, minimises any potential acne breakouts. Niacinamide also helps with calming any active inflammation or redness on your skin.
  • Hustle contains 10% Ferment Extracts, which are fantastic for maintaining the health of your skin's chemical microbiome. The chemical microbiome on your skin barrier hosts good and healthy skin bacteria which are necessary to fight off the bad bacteria and pathogens which attack our skin and cause acne breakouts. Thus, regular usage of ferment extracts on your skin will maintain a healthy environment for your skin barrier and minimise acne breakouts.
  • Oftentimes, dehydrated skin leads to excessive oil production in the skin. Keeping your skin well hydrated can keep the oil production at a healthy minimal level. Hustle contains 60% Birch Sap Juice which is very hydrating and a high dose of humectants (glycerine, panthenol, hyaluronic acid and polyglutamic acid) which help keep the Birch Sap Juice and water molecules trapped in your skin for a well hydrated supple look.
  • Finally, Hustle is also packed with antioxidants (over 70%), and antioxidants help to control sebum peroxidation which is the process of sebum clogging your pores.

  • So, it's a definite winner for oily and acne-prone skin.
    Important note: Many of our oily skin customers skip a moisturiser after Hustle if their skin doesn’t feel like it needs it because Hustle adds that emollience to the skin. Don't, however, skip sunscreen during daytime after Hustle.
    Hustle works very well for combination skin. For combination skin type, one needs a product that can cater to all areas on your face, be it an oily T-zone or dry cheeks. The following ingredients in Hustle help manage both oily and dry skin areas on your face:
  • Hustle contains 5% Niacinamide which helps in regulating the sebum production in your skin. Controlled sebum production reduces clogged pores and thus, minimises any potential acne breakouts. Additionally, Niacinamide helps restore the skin's barrier function and increase moisture in the skin by increasing the natural production of ceramides.
  • Hustle contains 10% Ferment Extracts, which are fantastic for maintaining the health of your skin's chemical microbiome. The chemical microbiome on your skin barrier hosts good and healthy skin bacteria which are necessary to fight off the bad bacteria and pathogens which attack our skin and cause acne breakouts. Thus, regular usage of ferment extracts on your skin will not only help rebalance the skin barrier to reduce breakouts but also reduce Trans-Epidermal Water Loss resulting in a well moisturised skin surface and thus, no recurrent flaky and tight skin.
  • Oftentimes, dehydrated skin leads to excessive oil production in the skin. Keeping your skin well hydrated can keep the oil production at a healthy minimal level. Hustle contains 60% Birch Sap Juice (an intensely hydrating and barrier fortifying ingredient) and a high dose of humectants (glycerine, panthenol, hyaluronic acid and polyglutamic acid) which give the skin an instant plump and supple look.
  • Hustle contains a cocktail of botanical oils (evening primrose oil, grape seed oil, castor oil and rosehip oil) that are rich in essential fatty acids along with Squalane, which helps to lock in moisture and ease dry patches.

  • Hustle is truly a fuss-free solution for your combination skin!
    Absolutely yes! Hustle was made keeping in mind sensitive skin types.
  • Hustle does not contain any irritating ingredients and the presence of super-nourishing, soothing and gentle ingredients in the formulation ensures that the active ingredients in the formulation are delivered in the most non-irritating and non-sensitizing manner on the skin.
  • Hustle's base formulation is made with soothing ingredients such as 60% birch sap juice, ferment extracts, panthenol, and squalane, that combat any irritation from occurring on the skin.
  • There are NO drying alcohols in Hustle, which is often seen as a penetration enhancer in other formulations.
  • The fragrance component in Hustle is also non-alcoholic and non-allergenic on the skin and hence, completely non-irritating and non-sensitizing.

  • Hustle has worked well on many sensitive skin types, and they are today our repeat customers. But do bear in mind, that at the end of the day every skin is different and skincare is always subjective.
    Masking fragrance is used in Hustle to balance out the smell of the ferment ingredients. Hustle contains alcohol-free and allergen free fragrance that is non-sensitizing on the skin. Hustle contains 0.02 ml of fragrance (i.e. 0.07% of the total formulation). The concentration of fragrance used in Hustle is extremely minimal, only to provide a better sensorial experience for all users.
    Yes, Hustle can be safely used during pregnancy and breastfeeding. It does not contain any ingredients that increase cellular turnover like retinol, which are usually the ingredients warned against usage during such times. All ingredients used in Hustle are under clinically recommended doses and therefore, safe and effective on the skin. :)

    If you want to layer other actives with Hustle, then please be mindful that some actives work very well with Hustle and some actives are advised against layering with Hustle. Here are some handy layering tips:


    Actives that should be avoided with Hustle
    Niacinamide (over 5%): Hustle already contains 5% Niacinamide so we would recommend you don’t pair it with more. A heavier dosage till 10% is tolerated by some people, but not all. If you combine Hustle with another Niacinamide product make sure that the overall percentage does not exceed 10%, or it might result in skin flushing and irritation. In all scenarios, always do a patch test to make sure your skin can tolerate it.


    L-Ascorbic Acid (Vitamin C): Hustle contains 3 derivatives of Vitamin C. As a very high concentration of Vitamin C is tolerated well by very few people, we do not recommend adding another derivative of Vitamin C or L-ascorbic acid in the same routine as Hustle. But when in doubt, always patch test before proceeding to make sure your skin does not react to an excessive dose of Vitamin C.


    Facial Oils: Hustle already contains a small % of botanical oils, therefore additional oils may not always layer well with Hustle. While some can tolerate this combination, many can't! So, we recommend NOT to layer essential oils or concentrated oils on top of Hustle. But when in doubt, always patch test and proceed.


    Actives that work well with Hustle
    Retinoids: Hustle contains barrier-fortifying ingredients like 5% Niacinamide and 60% Birch Sap Juice. This combined with other skin-nourishing ingredients in Hustle such as Panthenol, Glycerine, Squalane, and Ferment Extracts, really help minimise any skin irritation or dryness you may experience with Retinol.

    Exfoliating Acids (AHAs & BHA): Exfoliating acids bring down the pH of your skin to 3.5 or under, following up with Hustle works out great because Hustle will help rebalance your skin pH back to its natural state.


    Azelaic Acid: Azelaic Acid performs like a mild exfoliant (AHAs) and is also a powerful antioxidant. Usually formulated at a pH of 5+-, this works well with Hustle. Some people who use prescription Azelaic Acid find it hard to tolerate this above 10% concentration, as there might be mild irritation induced. Hustle takes care of that and combats this irritation, and also helps it perform better by maximising its antioxidant properties.


    Any prescription acne medications: Because Hustle is a nourishing serum, it pairs well with any harsh prescription ointments that otherwise feel drying on the skin.
    Protects Repairs Nourishes Brightens Protects Repairs Nourishes Brightens Protects Repairs Nourishes Brightens Protects Repairs Nourishes Brightens Protects Repairs Nourishes Brightens Protects Repairs Nourishes Brightens Protects Repairs Nourishes Brightens Protects Repairs Nourishes Brightens Protects Repairs Nourishes Brightens Protects Repairs Nourishes Brightens Protects Repairs Nourishes Brightens Protects Repairs Nourishes Brightens

    "Three weeks in and my skin has never looked better. It looks plump, healthy and the glow on my face is incredible. It has also made my routine so simple."
    Gitanjali P.

    "For someone who always struggled with skin barrier issues and dry skin, these two products have been a complete game changer. I have stopped applying makeup unless I am going out formally, I feel so confident in my skin."
    Akanksha G.

    "I ordered the first IMD and Hustle for my Mum, and voila her skin changed overnight! What a series of products couldn't do was magically accomplished by this cute duo!"
    Shashwat T.

    Hustle is magic in a bottle for your skin. This Serum is the Best. I have tried everything. But this serum beats all the products I have tried. I have acne prone skin. I am in my mid twenties. It will transform your skin.
    Lina K.

    It's been 2 months of regular usage. AM and PM. My active acne has lessened and my marks have faded a fair amount :)
    Shiv R.

    Miracle serum - I have been trying out countless serums, creams etc for my adult acne for years. I even visited top dermatologists who would prescribe many ointments. But nothing seemed to help till I tried Hustle.
    Shruti J.

    Customer Reviews

    Based on 394 reviews
    84%
    (329)
    10%
    (40)
    3%
    (11)
    2%
    (7)
    2%
    (7)
    S
    Srishti G.
    Useless and expensive

    It's not worth it!
    Here's why: It makes no visible difference to hyperpigmentation while I've tried other products that do it in just one bottle.

    It's hella expensive and offers no visible results at all. The texture is too sticky and gives that oily greasy kind of shine (who cares about shine btw it's not a highlighter after all).

    It contains good antioxidants yes but the same and even more can be found in other much cheaper products so it's a luxury product that doesn't do much but can be used. Doesn't break me out but does so to many people I know.

    All in all - 0/5 because it's useless and then uselessly expensive.

    M
    Manmeet Chaudhari

    hustle

    J
    Jolene
    Wholesome!

    I've been using this for 2 weeks now ans as the products claims, you don't need anything else apart from the sunscreen post application. I fell great in my skin and the glow is unbelievable

    S
    S.G.
    Amazing product

    Am using serum and moisturiser both at AM and PM and such visible results. So happy with my skin now. It’s costly but totally worth it.

    K
    Kriti Goyal
    Love the product

    Such an amazing product works like butter