we don’t pitch. we
02
Manifesto
02
Manifesto
we’re proudly obsessive.
hustle took us 36 iterations and 19 months. good grease was reworked a year after its launch just to make a great formula even better.
Some products lived in R&D for 2 years only to be shelved because they didn’t feel right. We’re not in a hurry. We’re in it for the long haul.
hustle took us 36 iterations and 19 months. good grease was reworked a year after its launch just to make a great formula even better.
Some products lived in R&D for 2 years only to be shelved because they didn’t feel right. We’re not in a hurry. We’re in it for the long haul.
03
Manifesto
03
Manifesto
We don’t gatekeep the science.
04
OUR JOURNEY
04
OUR JOURNEY
05
Pillars
05
Pillars
06
Team
06
Team
not just a team.
a mission.
We’re a team of driven women passionately building a beauty brand for the smart Indian consumer. The DNA of the brand mirrors the DNA of the team - young, vibrant, ambitious, and refreshingly authentic. We’re here to create a one-of-a-kind brand that brings world-class innovation in
formulation, design, product, and marketing to the Indian landscape. Every product you see is a result of deep intent, obsessive detail, and a team that truly believes India deserves better. “If we can’t explain it, we don’t deserve to sell it.” - Shamika
07
Want To Join Us
07
Want To Join Us
Want to build with us?
We're always on the lookout for people who care as deeply as we do.
If you’re into skincare science, strong opinions, obsessive detail, and building something that actually matters—slide into our inbox. We’re a small team doing big things, and there’s always room for one more who gets it.
