efficacy driven simplified routines real results
Nothing extra, just essential, each component has a job to do

Intentional Ingredients

Innovative Formulas

Backed by Science

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real PEOPLE, real routines

d'you in motion

hustle All-In-One Serum
4.7 ₹ 3200
in my defence Barrier Repair Moisturizer
4.7 ₹ 3500
inbalance soothing milky tonic
4.6 ₹ 2100
unkissed Serum Sunscreen SPF 70+
4.4 ₹ 2200
the mini trio Complete Mini Routine
4.8 ₹ 2475
tender lip nectar Nourishing Lip Balm
4.5 ₹ 850
dora the pouch Travel-Ready Compact Pouch
5.0 ₹ 550
" I have combination skin, prone to acne, and IMD has worked wonders on my skin. I have lost count of the repurchases that I have made of this product. "

Apurva Shrivastva

for in my defence

" Never have I ever enjoyed applying sunscreen before this! Great texture and consistency. Doesn’t clog pores and gives a nice dewy glow! Absolutely in love with it :) "

Rhea P

for unkissed

" It’s so lightweight, my skin soaks it up almost immediately. And I don’t even have dry skin. I have oily skin. Within 4 days my skin was glowing. "

Alden M

for hustle

WE BELIEVE IN EFFICACY BACKED INGREDIENT DOSING

We're not here to overwhelm you with 10-step routines. Just formulas that get the job done safely, scientifically, & superbly.

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Our Features & Recognitions

In the words of the beauty world

d’you shakes up India’s beauty start-up scene. The India-based brand targets premium shoppers with science-based skincare.

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Lightweight sunscreens are redefining SPF with serums, mists, and gels, delivering protection, skincare benefits, and comfort without heaviness.

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Eco-friendly label Conserving Beauty, skincare brand D’you and cosmetics seller Fara Homidi are the winners of the inaugural The Business of Beauty Global Awards

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A luxurious balm-to-oil makeup remover that gently dissolves makeup, dirt, andimpurities, leaving the skin clean and moisturised, and nourished. Its nourishingformula is perfect for all skin types.

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Formulated with over 11 active ingredients, this one bottle solution is your answer to skincare woes from acne to dehydration, premature ageing, pigmentation & wrinkles.

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Beyond hydration, this milky toner calms and nourishes. Packed with potent phyto-bioactives, it reduces inflammation and balances your skin’s natural ecosystem, giving you that serene, post-facial glow, every day.

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Discover summer ready beauty launches, hydrating oils, stress relieving skincare, glowing sunscreens, and travel friendly minis making your routine effortless, radiant, refreshing.

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From Our Founder

Built with intention. Backed by conviction.

At d’you, we set out to create skincare that doesn’t compromise on science, on results, or on integrity. What started as a personal frustration is now a collective mission: to raise the bar for Indian beauty.

Shamika Haldipurkar, Founder