Hey Hustler!

We have curated a list of the most frequently asked questions on Hustle here. Do take a look before you dive into using the product.

How to apply Hustle?

Post cleansing, dispense a couple of pumps and spread the serum evenly all over your face and neck. It can be used on a slightly damp or a dry face. Make sure you don’t rub the serum too much between your palms or on your face, gently swipe and pat for absorption.

How to incorporate Hustle in your routine?

While you can use other products with Hustle, we highly recommend that for Hustle to work most effectively it is best to use it in a very minimal routine - cleanser - Hustle - moisturiser - sunscreen. That’s it. The bare basics.

You can of course use all other amazing products you have in alternate routines with Hustle. We suggest this to all our customers because this helps them gauge Hustle’s efficacy best, and because Hustle is so high on actives, you really don't need too many other products in your routine.

I'm a beginner with active ingredients, how should I use Hustle?

If you’re a beginner, we would suggest that you start slow. Firstly, patch test with half a pump on the jawline before you start using Hustle regularly. If there is no adverse reaction, introduce Hustle in your PM routine with 1 pump for 1 week. Thereafter, you may start using 1.5-2 pumps (as necessary) up to two times in a day.

How to layer Hustle with actives?

While you can layer other actives with Hustle, we recommend that you start using Hustle on its own for a month and see how it works for your skin as it was created to suffice all your skin requirements in one bottle.

But if you have other active based serums in your routine and wondering how to pair them with Hustle, then do take note of the following:

Actives that should be avoided with Hustle

Vitamin C

Hustle contains 3 derivatives of Vitamin C. As a very high concentration of Vitamin C is tolerated well by very few people, we do not recommend adding another derivative of Vitamin C or L-ascorbic acid in the same routine as Hustle. But when in doubt, always patch test before proceeding to make sure your skin does not react to an excessive dose of Vitamin C.


Hustle already contains 5% Niacinamide so we would recommend you don’t pair it with more. A heavier dosage till 10% is tolerated by some people, but not all. If you combine Hustle with another Niacinamide product make sure that the overall percentage does not exceed 10%, or it might result in skin flushing and irritation. In all scenarios, always do a patch test to make sure your skin can tolerate it.

Facial Oils

Hustle already contains a small % of botanical oils, therefore additional oils may not always layer well with Hustle. While some can tolerate this combination, many can't! So, we recommend NOT to layer essential oils or concentrated oils on top of Hustle. But when in doubt, always patch test and proceed.

Actives that work well with Hustle


Hustle contains barrier-fortifying ingredients like 5% Niacinamide and 60% Birch Sap Juice. This combined with other skin-nourishing ingredients in Hustle such as Panthenol, Glycerine, Squalane, and Ferment Extracts, really help minimise any skin irritation or dryness you may experience with Retinol.

Exfoliating acids

Exfoliating acids bring down the pH of your skin to 3.5 or under, following up with Hustle works out great because Hustle will help rebalance your skin pH back to its natural state.

Azelaic Acid

Azelaic Acid performs like a mild exfoliant (AHAs) and is also a powerful antioxidant. Usually formulated at a pH of 5+-, this works well with Hustle. Some people who use prescription Azelaic Acid find it hard to tolerate this above 10% concentrations, as there might be mild irritation induced. Hustle takes care of that and combats this irritation, and also helps it perform better by maximising its antioxidant properties.

What are the top Hustle hacks?

Here are a few hacks that can help you get the best out of Hustle:


Hustle can be used to treat specific areas of your skin, be it a small rough patch, dehydrated skin patch, peeling skin or active acne. All you need to do is take half a pump of Hustle on your finger and dab dab dab on the specific area.


Keep Hustle in the fridge overnight or near your AC. In the morning, take one pump on your ring finger and spread over your orbital bone under the eye. Voila! Instantly de-puffed and plumped under-eyes.


Just mix Hustle with your moisturiser and finish up your skincare routine in just 1 single step!


You can mix Hustle with your foundation for a dewy base,
with your powder blush or even your highlighter and
turn regular make-up into skincare.

How long do I need to use Hustle to witness a difference in my skin?

While skincare is very subjective and it is difficult to tell how much time it will take for a product to work for your skin, here's a simple timeline based on the previous experiences of our customers:

Skincare is very subjective and the best way to understand how a product is working for you is to closely monitor your skin whenever you start something new. So, we highly recommend taking a photo of your bare face before you start using Hustle and then take follow-up photos at the 2-week, 4-week and 8-week mark to gauge how your skin is changing.

And if you happen to share these before and after photos with us, you get a coupon code for a massive discount on your next purchase (T&C applicable). So, keep them photos ready!

How do I know Hustle is over?

Here are a few simple steps which can help you know if it's time to replenish your Hustle stock:

Can Hustle be used throughout the year?

Hustle is here to hustle for you all year round! Be it the sweaty summers, the humid monsoons or the dry winters - Hustle will adapt, rather help your skin adapt throughout all seasons. Just keep it in a cool, dark place during summers though!

Does Hustle have added fragrance?

Masking fragrance is used in Hustle to balance out the smell of the ferment extracts. Hustle contains 0.02 ml (i.e. 0.07% of the total formulation) of alcohol-free and allergen free fragrance that is non-sensitizing on the skin. The concentration of fragrance used in Hustle is extremely minimal, only to provide a better sensorial experience for all users.

Just in case you feel Hustle has foamed up, here’s what you need to know

Firstly, don't worry! It's normal for the product to foam up sometimes when applied. But this does not affect the efficacy of the product at all.

The product foams up when it is rubbed either between the hands or on the face too much. Because the product is stored inside an airless pump bottle, when it is rubbed, oxygen molecules in the air interact with the formulation and that’s what causes the whitish little foam. Generally, this disappears within seconds and is absolutely harmless. But if you don’t want it to foam up then try to not rub the serum too much and make sure to apply on dry skin.

Just in case Hustle feels a little sticky, here’s what you need to know

The serum by nature is slightly sticky because of the high percentage of Niacinamide and humectants (Hyaluronic Acid, Polyglutamic Acid and Glycerin) in the formulation. With increased humidity during the summer/ humid months, the sticky feeling is generally enhanced.

There are a few tips we suggest to combat this stickiness:

Don’t apply the serum on a damp face. If you’re applying after your toner step, wait 3-4 minutes before you apply Hustle.

Don’t shake the bottle. Shaking causes bubbles which in turn makes the formulation foamy/ sticky.

Don’t rub the serum too much on your face. The technique is to swipe the serum across your face and gently pat for absorption.

As soon as you apply the serum, follow it up with a small dollop of moisturiser. Once you apply the moisturiser, the sticky feeling of the serum goes away.

Please note that the serum does not make the face oily. It can feel sticky because of increased hydration (which is great if you want skin that feels plumped and supple all day) but it really doesn’t make the face oily.