let's get 
intentional.

Being intentional with your beauty means - only feeding your skin what it craves, to be unfettered from beauty trends, and becoming an informed consumer. Without the correct skincare knowledge, it is easy to fall prey to marketing trends.

in God we trust, for everything else show us science

d’you was born out of a hope to dismantle the chemophobia that has deeply penetrated the industry. Our aim is to simplify the relationship between science and skincare. Science is evidence based, nuanced, and ever-changing. With d’you we want to give science center stage, and turn the tide on the beauty misconceptions and fear mongering that plagues this industry. We have a science first approach that is not only the foundation of our brand, but is amplified in our formulations. Hop on this journey with d’you to unlearn and relearn everything you know about skincare.

Our philosophy
our philosophy

At d'you we encourage curiosity and a thirst to learn. And at the core of d'you is imparting impartial scientific skincare information. Science is nuanced, evidence based and ever-changing. And we all have to keep up with it. d’you wants to make learning fun, and skincare less stressful. So let’s learn more and empower ourselves! Geek is the new chic after all ;)

our formulations

d’you is committed to using clinically proven biocompatible ingredients, whether synthetic or natural, but backed by science. We focus on the overall integrity of a formulation, different delivery mechanisms to increase efficacy, pH compatibility as per skin physiology and ingredient stability. d’you product formulations are thoughtfully developed over long periods of R&D in some of the best cosmetic labs in the world equipped with innovative technologies, and led by experienced cosmetic chemists. Each product has a purpose and a story for why it was born. We want to encourage conscious consumption, and hence the products we make are well thought of and are born to address a market need. We launch one product at a time with a mindful approach to not encourage hyper consumerism. We also strongly believe that a 100% transparency on the ingredients list should be a given, and not a selling point.

Our formulation
our packaging

The best formulations in the world are rendered ineffective without the right packaging. Packaging is crucial in the skincare industry, and at d’you we invest a lot of time, effort, research and testing on correct packaging to suit each product’s needs. d’you chooses packaging that aids in the preservation of the formulation, that enhances the efficacy of the ingredients, and that gives you your value for money in making sure the product stays effective till the last drop in your bottle. 

note from our founder

Formulating Hustle was an ambitious project. We started out to solve a single pain point – cluttered daily routines with multiple single ingredient serums layered on top of each other. Multiple product routines were not only time consuming, unsustainable, increased spending, but also confusing for consumers to know which active ingredients can be safely paired with other active ingredients. For the on-the-go busy roles we play in our lives, skincare should not be confusing and stress inducing. We wanted our first product to address this pain point.

During our product development cycle, we got multiple insights from our cosmetic chemists on how we can formulate this ambitious product. Why ambitious you ask? Ambitious because it is not easy to combine over 11 different active ingredients with varying stabilities, consistencies, phases, and pH requirements in one single product, and still keep intact the integrity and efficacy of every ingredient. We have used different delivery mechanisms, and done rigorous Stability Testing, and went through more than 15 iterations to finally arrive on Hustle, as it stands today. It took us 16 months of R&D and testing to get this product ready, and we hope this can help simplify your skincare routines in some way.

our packaging

The best formulations in the world are rendered ineffective without the right packaging. Packaging is crucial in the skincare industry, and at d’you we invest a lot of time, effort, research and testing on correct packaging to suit each product’s needs. d’you chooses packaging that aids in the preservation of the formulation, that enhances the efficacy of the ingredients, and that gives you your value for money in making sure the product stays effective till the last drop in your bottle.