Note from our founder
Formulating Hustle was an ambitious project. We started out to solve a single pain point – cluttered daily routines with multiple single ingredient serums layered on top of each other. Multiple product routines were not only time consuming, unsustainable, increased spending, but also confusing for consumers to know which active ingredients can be safely paired with other active ingredients. For the on-the-go busy roles we play in our lives, skincare should not be confusing and stress inducing. We wanted our first product to address this pain point.
During our product development cycle, we got multiple insights from our cosmetic chemists on how we can formulate this ambitious product. Why ambitious you ask? Ambitious because it is not easy to combine over 11 different active ingredients with varying stabilities, consistencies, phases, and pH requirements in one single product, and still keep intact the integrity and efficacy of every ingredient. We have used different delivery mechanisms, and done rigorous Stability Testing, and went through more than 15 iterations to finally arrive on Hustle, as it stands today. It took us 16 months of R&D and testing to get this product ready, and we hope this can help simplify your skincare routines in some way.